and israeli tanks fired in syria for a second day after a motor shell fell into israeli controlled territory. back to "hardball." ♪ >>> welcome back to "hardball." over the past year we've shown you scores of political ads running the gamut from morgan freeman's dulcet tones at the end of the election cycle to the ominous voices warning of newt gingrich and rick perry presidencies during the election. one ad seems to have a lasting and damaging effect on mitt romney's chances. that ad, a low-budget spot produced for the obama super pac priorities usa, framed the narrative of mitt romney as a heartless corporate tycoon without a care for the working man. jane mayer covers politics for "the new yorker," and she has a terrific piece on the ad in this week's magazine, and joy reid is managing editor of the grio. let's begin with that ad. this is called stage. >> out of the blue one day we were told to build a 30-foot stage. gathered the guys and we built that 30-foot stage not knowing what it was for. just days later all three shifts were told to assemble in the warehouse. a group of people wa